Alza elevates emerging communities as business owners or as members of organizations in the community.
Lead Through Relationships
Knowledge Sharing
Alza Fractional Finance Leadership (CFO):
Think big to grow big. Large corporations have finance partners to align their numbers with a future vision—why shouldn’t you? At Alza, we bring over 20 years of finance leadership and a deep passion for empowering women- and minority-led organizations.
What makes us different? We guide and coach you to understand your financials, make informed decisions, and plan strategically. Our goal is to work ourselves out of a job by preparing you for long-term success. With a relationship-first approach, we provide practical advice that’s free of jargon and tailored to your goals—all at a fraction of the cost of a full-time CFO.
Alza Solutions:
What’s at the heart of your challenge?
You don’t just need a quick fix—you need a solution that addresses the root of the problem. That’s where we come in.
At Alza, we specialize in strengthening organizational frameworks and establishing end-to-end vision aspirations and operations through strategic project work. Our experience equips us to not just solve the surface issues, but to dig deep and help you build a foundation for sustainable success.
Not sure where to begin? Let’s start with a conversation—over coffee. Together, we’ll explore innovative solutions tailored to your unique needs.
How can we be asked to “come as we are” when we’ve grown up in organizations that focus so heavily on our weaknesses that we lose sight of who we truly are?
As Lucia says, “We don’t just need to talk about leadership—we need to redefine it.”
ALZA’s leadership development workshops and speaking sessions are designed to break this cycle. These experiences empower participants to rediscover their authentic selves and build strong leadership fundamentals. By focusing on strengths and embracing authenticity, we prepare individuals and organizations for the future with confidence and purpose.
Alza Speaking:
Prepare for a Future-Ready Workforce with Energetic and Powerful Speaking Sessions.
To build a future-ready workforce, we must tackle today’s challenges head-on. This means unlocking authentic leadership, addressing corporate trauma, and equipping individuals with the tools to create winning teams.
With extensive experience speaking to diverse audiences—both large and small, locally and internationally—we deliver dynamic sessions designed to ignite change. Our goal is for every attendee to leave not only inspired but equipped with actionable steps to confidently step into places of influence and drive meaningful impact.
Performative DEI does not work.
The question remains, is your organization struggling to build a future-ready minority workforce? Let Alza Collective help. Through partnership and collaboration, we provide customized assessments, solutions, implementation, coaching, training, and follow-up to ensure lasting impact. Our services include executive coaching, leadership development, focus group assessments, and managerial training, tailored to the barriers we will identify.
What’s at the heart of your challenge?
You don’t just need a quick fix—you need a solution that addresses the root of the problem. That’s where we come in.
At Alza, we specialize in strengthening organizational frameworks and establishing end-to-end vision aspirations and operations through strategic project work. Our experience equips us to not just solve the surface issues, but to dig deep and help you build a foundation for sustainable success.
Not sure where to begin? Let’s start with a conversation—over coffee. Together, we’ll explore innovative solutions tailored to your unique needs.
Prepare for a Future-Ready Workforce with Energetic and Powerful Speaking Sessions.
With extensive experience speaking to diverse audiences—both large and small, locally and internationally—we deliver dynamic sessions designed to ignite change. Our goal is for every attendee to leave not only inspired but equipped with actionable steps to confidently step into places of influence and drive meaningful impact.
Alza’s unique approach ensures a greater impact by leading and working JUNTOS (together). We believe that to be Future Ready, we must combine our strengths to drive meaningful transformation. Alza Collective brings together the right team for your specific challenge—comprised of local leaders who truly understand the unique obstacles faced by women and minorities. Who better to provide transformative solutions than those who live and work within the community, embracing a collective approach to create lasting change?
Meet some of our partners:
She is a national speaker, consultant, coach, facilitator, and keynote speaker specializing in inclusion, engagement, and personal and professional development. As a business consultant, she designs purposeful solutions to help clients overcome complex challenges through strategic planning, innovative thinking, and effective communication. Focused on fostering community growth and building relational bridges, she collaborates with clients to drive relevance and create lasting change. As a transformational coach, she empowers individuals—from contributors to executives—through inclusive and intentional coaching, creating safe spaces to overcome obstacles and act with purpose.
Araceli Esparza is a dynamic Latina speaker, poet, and consultant, inspiring companies, nonprofits, and individuals to create authentic outreach and impactful engagement strategies. Known for her engaging keynotes, Araceli offers proven tools that drive meaningful change for marginalized communities. With a rich background in nonprofit consulting and equitable community engagement, she brings invaluable experience to help organizations cultivate lasting impact. Araceli collaborates extensively with libraries, historical sites, and nonprofit organizations, championing diverse leadership and empowerment within Black and Latina communities. Born and raised in Madison, WI, she draws strength from her parents’ journey as migrant farmworkers from Guanajuato, Mexico.
Rhonda Hill is a dedicated advocate with over a decade of experience addressing race and poverty, having worked with organizations such as the YWCA, Greater Milwaukee Synod, and Interfaith Conference, and founding Race and Faith. With advanced degrees in Marriage and Family Therapy and Theological Studies, she combines academic expertise with a justice-oriented, optimistic approach to foster awareness and drive change. Rhonda’s deep understanding of systemic racism and commitment to cultural and socioeconomic diversity enable her to build meaningful connections, align resources with community needs, and create impactful programs that inspire progress.
CFO, MPAC
I had the pleasure of working with Lucia during a pivotal time in my career and highly recommend their services. The owner worked with me as a career transition consultant, providing invaluable support and guidance throughout my job search. She offered tailored advice and held me accountable, ensuring that I stayed focused and motivated towards my goals. Her assistance in refining my personal brand was instrumental in making me stand out to potential employers. Thanks to her expertise and personalized approach, I secured a new job in a career field I am passionate about! If you're looking for consulting services that truly elevate and transform, I highly recommend ALZA!
Learning Design Passionate
I had the opportunity and impressive privilege to have Lucia personally assisting me with my project.I was able to see “Princess House” come ALIVE on paper! Lucia offered step by step suggestions on how to make my Mission and Vision Statement clear and concise. The one-on-one support and professional assistance were outstanding. The wisdom, knowledge, and spirit of excellence were truly encounter during each of my sessions. I left with clear instructions and a realistic plan of action. I would highly recommend this organization to my family and peers with no hesitation. I salute ALZA Consulting with a flag of excellence and Integrity.
Princess House, ministry leader
Our three year old nonprofit managed to launch and grow before hitting the three year plateau. We realized that we needed an outside perspective to help us harness our dreams and match that up with our budget and volunteer base to have a successful next three years. Lucia and ALZA Consulting stepped in and helped us immensely. She was like a therapist in some ways, listening to our struggles and helping us process our current situation, while gently guiding us towards a healthy leadership structure for our future. Lucia didn't give us the answers, she helped us find the answers that already existed within us and helped us put the framework in place to see this come to fruition. Lucia has provided a communication plan and solicited feedback from our team to help us maximize the efforts and energy of everyone in our organization. We're so grateful for the help Lucia and ALZA Consulting has provided us and look forward to the results over the next several years!
Pastors 11:28
I wholeheartedly endorse Lucia and Alza for their exceptional work with the Milwaukee Chamber of Faith. When what was once BASICS needed to pivot and evolve, Lucia stepped in with visionary leadership and unparalleled expertise. They went above and beyond in organizing and facilitating every detail, from recruiting diverse, outside experts to arranging the venue, menu, and seating for our pivotal workshop. Their strategic guidance helped shape the vision and long-term strategy for what is now the Milwaukee Chamber of Faith. Thanks to Lucia and Alza’s personalized approach and deep understanding of our unique needs, we’ve grown rapidly—now over 50 members strong and continuing to develop. In less than a year, we’ve made tremendous strides, and we owe much of our success to Lucia unwavering support and insightful leadership. Her ability to understand our mission and bring it to life has been invaluable, and we couldn’t have achieved this growth without them.
Designation
MEET LUCIA, OUR CEO & FOUNDER—an unstoppable force of energy, strategy, and transformation. From being a proud mom of four to an influential leader in communities and organizations, Lucia lives by the words her dad always said: “Líderes traen soluciones” (leaders bring solutions). She brings a sense of urgency to transform spaces, all so her children can grow into who they were born to be. Her village has lovingly dubbed her “la jefa,” a title she doesn’t take lightly—it’s a responsibility she carries with pride.
You’ll often spot Lucia rocking big hoops—a simple nod to anyone who sees her that YES, we belong. An immigrant from Quito, Ecuador, she arrived with little more than a few dollars in her pocket, but she’s built her life on the wisdom of her Abuela and Mami, and the unwavering support of her husband, Nick, with whom she’s shared 25 years of love and partnership.
In 2024, Lucia left Corporate America to focus on building an organization that leads through relationships and collective strength, all with the goal of elevating communities for future readiness. Her mantra? “This is not a nice thing to do; it’s the economic thing to do.” Drawing on her years of corporate experience, Lucia brings a unique perspective to influential spaces, empowering them to grow and create lasting change through financial, organizational, and transformative initiatives.
How Alza started One reflective night in 2018, the idea of launching an organization dedicated to leading others to success was born. It took a pandemic to finally make it a reality. In 2021, ALZA (under LOZA LLC) was established, and since then, it has been building its toolbox to fulfill its purpose. ach drives innovative solutions that make a lasting impact. By 2023, ALZA was actively leading others to succeed, and in 2024, it officially launched with a broader scope and more partners.
Behind Alza LOGO The logo represents the peaks of Cotopaxi (Ecuador), which for 17 years were the first thing Lucia saw when walking out of her house in Quito, her beloved hometown. These peaks symbolize greatness, energy, resilience, respect, and presence.
Let us know how we can start this journey together
Working with Lucia was the kick-starter our project needed. We brought her in to help us craft a business plan for a strategic technology opportunity, and her impact went beyond our expectations. With an idea in its infancy when she came in, she guided us through market analysis and risk assessment and was able to immediately shape that into what we needed to make a compelling case to our board of directors. Lucia organized our data and insights into a presentation that clearly outlined both the potential and the risks of moving forward. Her ability to break down intricate technical concepts into concise, actionable points made it easier for our board to evaluate the opportunity and make a well-informed decision. Thanks to her expertise, we had a clear business plan and a comprehensive foundation to guide our strategic direction. I recommend ALZA to any organization looking to effectively align their business planning with their strategic goals, especially when board-level decision-making is involved.